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From Execution

From Execution

Client

Ingram Micro LATAM

Services

Brand Identity, Art Direction, Brand Design, Motion Design

Year

2026

For 2026, Ingram Micro LATAM set a definitive course: evolving from operational discipline to high value business impact. After a high stakes regional pitch against top tier agencies, Ciao Creative Lab was selected to architect the visual identity that would bridge this corporate vision with the region’s execution.

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The Challenge: BEYOND THE SURFACE

The project required more than a visual refresh for an annual event; it demanded a robust visual ecosystem capable of standardizing communications across diverse markets. Our task was to translate the corporate strategic pillars—Standardization, Results, Business Impact, Transformation, and Market Development—into a scalable design language that feels both global in its standards and regional in its energy.

THE RESULT

The 2026 Identity has become the visual catalyst for Ingram Micro LATAM. By focusing on movement and connectivity, we created a structured yet dynamic visual system that aligns thousands of associates under a unified vision of progress. The result transformed a corporate mandate into a tangible, high-impact brand experience that scales consistently across the region.

More projects

Soprize

Brand Identity, Art Direction, Brand Development, Motion Design

From Execution

Client

Soprize

Services

Brand Identity, Art Direction, Brand Development, Motion Design

Year

2026

Soprize: Engineering the «Aha!»

Moment Crafting a High Energy Identity for the Future of Gifting

The Scope

Soprize is a digital ecosystem where Surprise meets Prize. Ciao Creative Lab was commissioned to engineer the brand’s foundational identity, translating this phonetic fusion into a scalable visual architecture. We developed the core brand assets: logo, chromatic system, and typography, establishing the aesthetic framework that governs the entire brand experience.



BRAND ARCHITECTURE

The identity is anchored by a logo that balances geometric precision with the kinetic energy of a reward. A minimalist icon designed for the digital economy. It is optimized for high speed recognition, functioning as a clear visual anchor in mobile interfaces and notification heavy environments. Structural Harmony: The mark represents the exact moment of discovery, the unboxing, using clean lines that ensure legibility at any scale, from app icons to large format digital displays. Chromatic Dynamics & Typography: Because Soprize operates in the competitive landscape of digital rewards, the visual toolkit was designed to command attention through high impact contrast. Color Strategy: We moved away from traditional tech palettes to embrace a high energy chromatic system. These colors were selected for their ability to trigger an immediate psychological association with the win, providing a visual shortcut to the feeling of a reward. Typographic Voice: The selected typefaces bridge the gap between technical reliability and human approachability. This ensures that every communication, regardless of the platform, maintains a clear, authoritative, yet inviting tone.

The Outcome

Our intervention focused on delivering a robust Brand DNA. We created a comprehensive set of rules and assets that define how the brand lives and breathes. While the digital product continues to evolve through various implementations, the visual foundation established by Ciao provides the necessary consistency and aesthetic rigor to ensure the brand remains recognizable, cohesive, and premium across all future touchpoints. While the platform continues to evolve, the visual DNA we established provides the consistency and emotional resonance needed to turn a simple prize into a true surprise.

More projects

Soprize

Brand Identity, Art Direction, Brand Development, Motion Design