Client
All America Lacrosse
Services
Brand Development, Branding, Web Design, Motion Graphics
Year
2023
Overview
All-America Lacrosse is considered one of the most prestigious high school lacrosse tournaments in the United States. Sponsored by New Balance, it underwent a rebranding to reflect its status as an elite youth event and convey a fresher vibe that would reach the right audience.
Client Profile
Client: All-America Lacrosse
Industry: Sports Event Management
Event Scale: Large
Background
Known for delivering exceptional sports experiences and valuable recruitment opportunities to top young lacrosse athletes nationwide.
Challenge
All-America Lacrosse aimed to refresh its brand to showcase its leading position in the sport better. The goal was to attract a broader audience, including fans, media partners, and sponsors.
Results
Enhanced Brand Perception
Our fresh brand identity received fantastic feedback from partners, boosting the tournament’s status as a top lacrosse event. Social media engagement skyrocketed by 289% in April, with over 3,700 shares and 13,800 likes on tournament posts—thanks to our expert strategies.
Enhanced Audience Engagement
Our collaborative efforts significantly amplified the tournament’s visibility and audience reach. It achieved over 192,000 account reaches, doubling the numbers from the previous month. Additionally, the follower count grew by 4.6%, welcoming 793 new followers in just one month—a testament to our impact!
