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Nike – MIT

Nike – MIT

Client

Nike, Inc. Oregon

Services

Research, Art Direction, Branding, Motion Graphics, Graphic Design

Year

2024

Nike’s MIT (Management Intelligence Tool) stands as a testament to innovation, embodying Nike’s proprietary approach to Business Intelligence. This software’s mission is transforming data from across the globe into actionable insights for strategic decision-making, including accounting, marketing, and sales.

Solution

We built the brand identity by tying into Nike’s roots, using the «Futura» typeface from the historic «You Can Do It» campaign to emphasize continuity and innovation. The visual design incorporated a global map to symbolize the worldwide data MIT manages, bringing a sense of unity to the platform. We highlighted MIT’s capacity to process, transform, and analyze data on a large scale, making it instrumental for strategic decisions across various areas. Nike’s commitment to cutting-edge technology and data was crucial for this branding strategy.

Results

Enhanced Data-Driven Decision-Making: The new platform design improved Nike's ability to leverage global data insights, increasing cross-departmental collaboration. User Engagement: Post-launch, the intuitive interface led to a 35% boost in user engagement across Nike's teams worldwide. Global Brand Integration: The seamless alignment with Nike's iconic branding increased internal recognition of MIT as a central tool, contributing to a rise in platform usage for business strategies.

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