Client
Nike, Inc. Oregon
Services
Research, Art Direction, Branding, Motion Graphics, Graphic Design
Year
2024
Nike’s MIT (Management Intelligence Tool) stands as a testament to innovation, embodying Nike’s proprietary approach to Business Intelligence. This software’s mission is transforming data from across the globe into actionable insights for strategic decision-making, including accounting, marketing, and sales.
We built the brand identity by tying into Nike’s roots, using the «Futura» typeface from the historic «You Can Do It» campaign to emphasize continuity and innovation. The visual design incorporated a global map to symbolize the worldwide data MIT manages, bringing a sense of unity to the platform. We highlighted MIT’s capacity to process, transform, and analyze data on a large scale, making it instrumental for strategic decisions across various areas. Nike’s commitment to cutting-edge technology and data was crucial for this branding strategy.
